Making an impact in the crowded magazine world is hard. Harder still is coming up with an innovative idea that makes readers - and flickers - stop and take notice.
Take a bow, Grazia Middle East!
"Grazia Middle East is always, always looking for new ways to excite and engage our readers," says editor Kerrie Simon, who also happens to be one of the most talented editors on the planet - oh, and one of my best friends. "We take our position as the highest-selling fashion magazine in the region very seriously and so when the opportunity to try something new that we think will resonate with our readers comes up, we jump on it.
"3-D has been such a phenomenon recently, what with movies such as Avatar and Tim Burton's Alice in Wonderland, and it was an idea we'd been toying around with for some time. So when Splash, one of the leading fashion retailers in the region, turned to Grazia to launch their new 3-D campaign, the synergy and timing was perfect to go all-out for our first ever Grazia 3-D issue.
"Lady Gaga was the perfect cover choice for the 3-D issue. Being so 'in your face' at the best of times, her wackiness was the perfect ingredient for the 3-D recipe. A copy of it is on its way to her office right now."
The other big first for Grazia Middle East is their coup in securing Manolo Blahnik as guest editor - a first for the region, and for Grazia worldwide.
Whoa! Well done... and watch this space for more news on Grazia in the UAE.
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